When I think about food, I have this drive.

.An inner drive fueled by a craving for a certain dish or a really good bite.

This crave might be awakened by a memory, by imagination,

by a certain smell or a bite that inspires me to think.

Whatever starting point the sudden crave had,

it manifested with a drooling desire and unstoppable passion.

 

Alongside the passionate crave,

comes the thought process - the products, their spectrum, their taste and texture.

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The strong emotional connection I have to all things that are crazy tasty,

is what shapes the way I think about food.

This is what drew me to cook and become a chef,

work in some of the top restaurants in Israel and worldwide,

and continues to develop my craves and how to feed them (pun intended!)

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This is how I build a menu, and how I listen to music.

This is how I choose where to eat and how I do Yoga. 

This is how I prepare a meal for me and Ruti.

This is the reason I cook.